Introducing, Piggyback Marketing. Piggyback Marketing is a simple, yet extremely effective marketing concept. Everyone knows that one of the best forms of advertising is word of mouth. Piggyback Marketing is a massive direct marketing campaign based on this concept. It's like having thousands of employees of small businesses around you passing out your card to their customers. In effect, that is what is happening! Simple, yet extremely effective.
Here is how it works. Each campaign has 9 local businesses. 8 businesses plus yourself, (see picture below) You are placed inside the fold of the other 8 local non-competing businesses' cards. Since every business gets 1000 business cards per year, that places you inside 8000 cards! Since all 8 are doing the same thing that you are, they are on the inside of 8000 business cards as well, including yours. Everyone uses this new folded card in place of the one they are using now and voila, simple yet extremely effective advertising. And keep in mind, you do not change your business routine one bit. It's business as usual. Just replace your card with the folded card.
How much? If you tried to buy 10,000 cards (because you can't buy 9000), it would cost you well over $400. Then, apples to apples, you need to distribute them in a years time. I don't know about you but that doesn't seem very feasible to me. Your time alone is worth way too much to attempt such a feat.
Thankfully, Piggyback Marketing costs much less than if you bought them yourself, AND, the work is done for you, distributed to exactly the customers you need, local customers. It's a no-brainer.